Loop Me In UX Case Study
UX Case Study | 4 Weeks
Prototype coming soonProject Details
UX Case Study | 4 Weeks
My Team: Myself
My Role: UX Researcher
This project was undertaken as part of my coursework. Although the app is still actively in use, the research for this project is based on feedback from current users. The primary objective was to evaluate the ease with which users can find a match and identify any difficulties they may encounter.
Note: This research was conducted approximately two years ago. The app has continued to evolve since then, so some findings may not reflect its current state.
About Loop Me In UX Case Study
Loop is a relatively new dating app that launched in May of last year. It offers users the option to either be matched by friends or to set up their own friends. The app's goal is to enhance user safety by facilitating introductions through trusted connections, addressing issues such as deceit and catfishing common on other dating platforms. Additionally, it leverages the enjoyment people find in matchmaking, whether they are being set up by friends or setting up friends themselves. Unlike many dating apps with narrow target audiences, Loop is inclusive, allowing both singles and individuals in relationships to participate. This approach adds an element of fun and excitement, as single users benefit from the matchmaking efforts of their friends who are in relationships.
Why Loop?
Less Known
A lesser-known app with room to make a real impact on its user experience.
Room to Improve
Just because dating is stressful does not mean the application should be as well.
Fresh Idea
A unique concept built around trusted connections that stands out from traditional dating apps.
Goals
- Test how easy and smooth it is for single users to navigate the dating app's current system.
- Check user satisfaction and their performance level.
Design Process
Research
Loop was selected for this study because it is a lesser-known app with genuine room to improve, built around a fresh concept that stands out from traditional dating platforms. Rather than testing a well-established app, I wanted to evaluate an emerging product where research findings could have a real impact on the user experience.
Survey & User Interviews
Participants were current users of the Loop app, ages 22–35, who were tech savvy, actively working, and single.
Screening Questions
- How old are you?
- What is your current relationship status?
- Are you interested in dating now?
- Have you used dating apps or websites before?
- Do you know how to use a smartphone?
- Are you comfortable using iOS?
- How long do you spend on your phone per week?
User Demographics
User 1
Age: 24
Gender: Female
Job: Software Engineer
Location: New York, NY
Status: Single
User 2
Age: 25
Gender: Female
Job: Software Engineer
Location: New York, NY
Status: Single
User 3
Age: 30
Gender: Male
Job: Chemical Engineer
Location: New York, NY
Status: Single
Discovery from Interviews
- All users found viewing profiles to be clear.
- ⅔ users did not use filter options when looking for a match.
- Users found saving updated pictures took some time and wanted a progress status indicator.
- Adding information to a profile was easy with no issues.
- ⅔ users were unsure whether to ask for an introduction through already listed contacts or new people.
- All users trust matches sent by people they know.
- 1 user used the homepage to look for a profile instead of the network tab.
- All users added people from their contacts list on Loop.
- ⅔ users added people who had requested them.
- Users were frustrated they couldn't see pending approvals without searching individual profiles.
- Adding people by mutual friends was confusing but users eventually figured it out themselves.
- Only some actions had confirmation messages, not all.
- Some users used the featured button from the profile view, others from the homepage.
- Users found it helpful to have an example bio when featuring someone.
- Users had no issues featuring someone but needed time to decide what to write.
Outcome & Reflection
This project reinforced how much potential Loop has as a concept. Users genuinely liked the idea of being set up by people they trust. The research made clear that the app's core value is strong, but the interface needs work to match it. Navigating between finding a match and growing a network was not always intuitive, and small friction points like missing confirmation messages and unclear pending approvals added up quickly. The feedback gave me many ideas I'd like to continue exploring beyond this study, particularly around homepage structure and profile management.